This ad was produced for the “football” event 2016 in France.
Ah, football!.. with it its share of joy and jubilation. People who embrace in the streets, crowds of fans illuminated, collective screams of victory… To underline its partnership with the French Football Team, Volkswagen places itself on the side of those for whom this moment is going to be really painful. VW is on the side of your cars!
To understand it, look at yourself during the Euro. You, who listen to the matches by fiercely grasping your food. You, who go out to celebrate the victory of the Blues by accidentally bumping into a rearview mirror. You, who caught in the emotion of the party confuse car and bistro table. Or on a night of defeat, take your tire for a punching-ball.
Yes, it’s hard to be a car on a game night. Fortunately, when a car is as solid as a Volkswagen, one stands the test of the fans.

“IT’S HARD TO BE A CAR”
A film directed by the collective of directors Megaforce.

Country: FRANCE
Date of online: PUBLICATION: JULY 10, 2016
CREDITS
Agency: DDB PARIS
Creative Director: ALEXANDER KALCHEV
Creative: MÉLANIE PENNEC & JEAN WEESSA
TV Producer: CORINNE PERSCH
Director: MEGAFORCE
Production: ICONOCLAST
Sound production: KOUZ
Musical research: MARINE CREMER
Work: “JOY JOY JOY”
Composer: BOB GIBSON